Strategy

Three areas of work, each run on its own terms.

The three differ in horizon, liquidity and the advisers involved.

01

Venture capital

Held on the company’s timeline, often ten years or more.

Equity in founder-led companies at the early and growth stages, held for many years. Most of our assessment is of the founder: how they handle bad news, how they hire, and whether early customers would buy again.

Stage
Early and growth
Positions
Few, sized to allow follow-on investment
Reserves
Set aside at the first investment and disclosed to founders
Pricing
We don’t join rounds priced above our view of the business
Related essay: Backing founders over a ten-year horizon
02

Wealth & asset management

Built around what the family spends.

Portfolios of public and private investments held to each client’s investment policy. Objectives are set in the client’s own terms: a real return above inflation, a fall in value the family can withstand, and distributions it can rely on.

Scope
Public and private markets, including private credit where suitable
Policy
Ranges agreed in writing before capital is invested
Trading
Authority to trade agreed in writing with each client
Benchmarks
Used to measure results after the fact
Tax
Considered across accounts, with the client’s own tax advisers
Related essay: Using a benchmark without following it
03

Family office

Planned with the next generation in view.

For families with more complicated affairs: one record of everything they own, with investment, philanthropic and succession work coordinated with the family’s own lawyers, accountants and bankers.

Reporting
Consolidated across all holdings and entities
Structures
Estate, trust and entity work, coordinated with the family’s own legal and tax advisers. Axion does not give legal or tax advice.
Governance
Statement of purpose, investment policy and governance charter
Succession
Planning for the cash an estate will need, and early involvement of the next generation
Related essay: Estate plans and the decisions that come after
The five tests

Where the tests fit.

Every business we expect to hold for many years is put through five tests: cash conversion, pricing, management, the balance sheet under stress, and a written exit assumption. The detail differs for venture, private and public holdings.

Much of family office work, such as consolidated reporting, governance and succession planning, is not a decision about a single holding. It is set out on its own terms above.

Getting started

From first conversation to first purchase.

The sequence is the same for all three; what gets written down differs.

  1. Step 1

    Conversation

    We explain how we invest and what working together involves, and learn about the capital, the obligations on it and how much liquidity is needed, or, for a founder, about the company and the round.

  2. Step 2

    Terms in writing

    Before any capital is invested we agree, in writing, the ranges for asset classes, liquidity and acceptable decline, and our authority to trade. For family office work this includes a statement of purpose in the family’s own words.

  3. Step 3

    Capital in stages

    Capital is invested in tranches, and a holding record is kept from the first purchase.

To start, describe your situation in an enquiry or write to .